In June 2016, Brazil had 251 million active lines, despite a population of roughly 200 million people, where Prepaid lines correspond to 70% of that number. īut why has “ZapZap”, a popular nickname to WhatsApp,grown so much in Brazil? With a minimum wage as low as R$880 (US$256 ), Brazilians are price sensitive and do not have income to spare with expensive mobile phone plans. In 2014, when WhatsApp had only US$20 million of revenues, it was bought by Facebook for US$19 billion, in a transaction that involved both cash and Facebook stock as payment. It was created by Jan Koum and Brian Acton, both former employees of Yahoo! In 2009. WhatsApp is one the most popular communications app in the world, currently being used by over 1 billion users in almost every country. Since its introduction in 2009, the messaging app has grown to become the most popular app in the country, being used by roughly 85% of smartphone users. Because of these factors, it is very challenging for any product or service to appeal to all social classes and to become completely widespread in Brazil as WhatsApp has. Brazil is the 5 th largest country in the world and currently the 13 th most unequal country per the World Bank.
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